Marketing

Digital twin technology, once limited to manufacturing and engineering, is now making waves in marketing. A …

In a world flooded with data, the ability to predict what consumers will do next has …

In today’s interconnected world, destinations are not only physical places — they’re brands competing for attention, …

In the age of global mobility, cities and regions no longer market themselves solely to tourists …

In a digital landscape saturated with content, ads, influencers, and constant messaging, many brands are discovering …

As the boundaries between online and offline experiences continue to blur, a new paradigm is taking …

Traditional economics assumes that people make rational financial decisions. But reality tells a different story. We …